Best Franchisee of the World in Spain (BFW Spain) and Hominem have reached a partnership agreement to carry out an exclusive gamification activity for the four finalists that will represent Spain in the world final of franchisees to be held on December 3 in Florence (Italy).

Likewise, HOMINEM will provide the participating brands in the national final of Madrid with more details about its gamification solution, PLAY COMMERCE, specially designed for the franchising sector aiming at developing and optimising franchise systems. To this end, Hominem will be present in the National Final Spain to be held on October 27th at the Italian Embassy in Madrid.

According to Andrea Lazzari, President of BFM Spain, Yazid Isli and Julio Gabriel, respectively Executive Director and Director of Business Development of HOMINEM, this agreement also contemplates the realisation of a draw between the brands and franchisees nominated in the national final in order to be able to opt to an additional place and to participate in this activity.

During the signing ceremony, Yazid Isli said he is “delighted to reward the best brands with this exclusive gamification experience.”