Clear strategic planning is the most important indicator for innovation and development processes, for a balanced growth and strengthening the company profile. To be able to plan strategically provides a competitive advantage to enterprises. It allows not only to react to market fluctuations but to analyse and develop medium and longer term concepts for entering new markets, develop new business models etc. which are bringing added value to the enterprise. Finally it is one requirement to keep innovative and to safeguard jobs of the individual employees. In most bigger enterprises the creation and implementation of strategic development processes is an important issue. But there is a lack in strategic planning in most small and medium. Even if SMSs have business plans, there is less evidence of strategic thinking in comparison to larger businesses. This observation is also supported by studies about training needs of small and medium enterprises.
The main products will be available in six languages (EN, DE, LT, ES, PL, IT)
The implementation of the project is accompanied by professional project management, a well co-ordinated dissemination and exploitation strategy and a well elaborated evaluation strategy. The project is supported by relevant stakeholders in the participating countries what underlines the importance of the project and strengthens valorisation activities.
Name of the project: PRO –STRATEGY GUIDE
Partnership: Euroform, Hominem, KRIC, MERIG, PROFES (Leader of project)
Duration: 2 years (January 2014 – December 2015)